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15 Common Mistakes in Launching a Podcast

15 Common Mistakes in Launching a Podcast

A fun and engaging way to share your views, ideas, and skills with a larger audience is by starting a podcast. But it's crucial to avoid frequent errors that might undermine your efforts and keep you from succeeding.

Following are some of the most typical errors individuals make while starting a podcast and some advice on how to prevent them:

1. Lacking a distinct topic or subject

Establishing a distinct vision for your podcast's subject matter and target listeners is critical. Going off course and losing your audience's interest is simple without a specific goal.

It is essential to be more knowledgeable on the topic or subject matter you will tackle for your audience. Doing more research and honing your expertise in your field will enable you to enthusiastically impart your thoughts with excitement to your target audience, which could retain their interest in your program while yearning for more upcoming episodes.

2. Lack of a routine schedule

When it comes to podcasting, consistency is essential. It will be challenging for your listeners to know when to tune in if you can't commit to a regular schedule and could need help growing a following.

Setting up a routine could be challenging, especially if you have much on your plate. That said, ensure you do not overload yourself with too many goals. It means if you are a busy person doing a podcast as a side hustle or passive income, then make it to a point where you can set a realistic and ideal schedule at least once a week or whatever time allows you to broadcast a regular time for your episodes.

If you have a weekend off, for instance, you can plan ahead of time and do your recording for a series of episodes to upload at a specific time. This step will give you a head start for various episodes to broadcast later.

To what extent do you allow pre-recording of podcast episodes?

May I record episodes of a podcast in advance? The answer is yes. Many podcasters like to record episodes in advance, so they have more time to edit and prepare the episode and stick to a regular posting schedule. Some podcasters pre-record many at once to ensure a steady stream of episodes. Several techniques exist for pre-recording episodes:

"Batch recording" refers to recording many episodes at once, usually over a week or several days. This method is vital for the podcaster who may have a tight schedule and has to record a large volume of material quickly.

Some podcasters "seasonally record" a bunch of episodes at once, then release them at regular intervals for a few months. As a bonus, the podcaster may take a vacation between seasons if they stick to a regular posting schedule.

Some podcasters prefer to record episodes "as needed," meaning they wait until they have an idea for a subject or a guest they want to interview before creating an episode. This step might help keep episodes feeling new and exciting, but it can also be time-consuming and limit your ability to prepare ahead.

A good strategy for recording, editing, and releasing your episodes is vital to guarantee their high quality and regular delivery.

3. Using inferior equipment

One of the greatest turnoffs for listeners is poor audio quality. A digital audio workstation, headphones, and a microphone are among the quality equipment you should purchase to make your podcast seem appealing and professional.

It is vital to consider and invest wisely in your equipment. Using inferior equipment will lead to a poor outcome and may cause you to lose some followers. I discussed this topic in my last article: 8 Steps to Launching a Thriving Podcast Business.

Microphones, headphones, digital audio workstations, and recording software are typical pieces of podcasting hardware. When looking for new equipment, doing some homework and evaluating prices and features is necessary.

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4. Not successfully advertising your podcast

Enable to grow an audience; it's critical to advertising your podcast on social media, your website, and other pertinent venues. Remember to publish it to directories like Apple Podcasts and Spotify to make it simpler for listeners to locate and subscribe to your podcast. Buzzsprout is a podcast platform that can make your podcast hosting easy. You can check their site here to learn more.

5. Ignoring audience interaction

Your podcast's success depends on developing a connection with your listeners. Get comments from your audience and create a community around your podcast by interacting with them on social media, email, and other ways.

Position your podcast for success and develop a devoted listenership by avoiding these typical blunders. Interacting with your audience

6. Lack of a definite framework

To keep things structured and make it simpler for listeners to follow along, each episode of your podcast has to have a defined framework. This framework may include each episode's opening, body, and conclusion.

7. Insufficient content

Having a backlog of material is crucial, particularly in the beginning. Having a backlog of material helps guarantee that you always have something to speak about since it can be challenging to develop new topics for each episode regularly.

8. Leaving out audio editing

Even with high-quality equipment, editing audio is crucial to eliminating distractions like background noise and errors. It may help your podcast sound better overall and be more pleasurable.

9. Not making an adequate hosting investment

Your podcast's success dramatically influences by the platform that hosts it. Invest in a dependable hosting platform that can manage many downloads and offers analytics so you can monitor your development.

10. Not working with hosts or guests from other podcasts

Getting involved with other podcasts or requesting guests to participate in your program might help expand your audience and provide new angles to your material. Ensure you thoroughly vet any possible partners or guests to ensure that their ideas are consistent with the goals and principles of your podcast.

11. Lack of a distinct call to action

Each episode should finish with a clear call to action that urges listeners to do something, like subscribe to your podcast, follow you on social media, or go to your website.

12. Not adhering to branding guidelines

When it comes to branding, consistency is essential, and podcasts need this in particular. To present a unified and expert image, utilize the same logo, typeface, and color scheme across all your audio materials.

13. Ineffective use of social media

Social media is an effective strategy for growing your podcast's audience and communicating with listeners. You keep your fans interested and often provide updates, behind-the-scenes footage, and other pertinent information on your social media accounts.

14. Omitting the show notes

Using show notes to provide links, resources, and other pertinent material to your episode highly recommends. By providing them, you can assist your audience with a better listening experience and follow along more quickly.

15. Not making money off your podcast

Although creating a podcast is often a labor of love, there are numerous ways to earn money through sponsorships, adverts, and other possibilities. Just be sure to investigate various monetization techniques. Pick the one that best serves you and your audience.

To sum up, establishing a podcast may be enjoyable and rewarding, but it's crucial to avoid common blunders that might harm your efforts. This dilemma includes needing a distinct emphasis or subject, an irregular schedule, quality equipment, efficient promotion of your podcast, and audience interaction. Other errors to avoid include:

  • You need a clear structure.

  • You need more content.

  • Not editing your audio.

  • Not spending money on quality hosting.

  • Not working with other podcasts or guests.

  • You need a clear call to action.

  • It would be best if you were consistent with branding.

  • Not using social media effectively.

  • Omitting show notes.

  • Not monetizing your podcast.

Position your podcast for success and develop a devoted listenership by avoiding these blunders.


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